![]() ![]() Christine Hong is a Business Enablement & Analytics Vice President, Planning at Hulu based. He studied film and animation at the School of Visual Arts in New York. Senior VP, Revenue Management & Ad Operations at The Walt Disney. Adam has also helped implement ad serving at MTV Network and Viacom. Prior to NBCUniversal Adam supported sales operations at CBSInteractive, where he worked on video ad implementation for sports and entertainment. Before joining Hulu, Adam was vice president of digital sales operations at NBCUniversal, where he oversaw the teams responsible for delivering ads across the company’s broadcast and cable portfolios. Keller, who worked at Hulu for seven years and most recently served as vp, head. His work at Hulu helps to maintain a best in class advertising experience across the platform. Jim Keller has left Hulu to head up digital and advanced ad sales at Discovery for its upcoming streaming service. Adam is responsible for overseeing the company’s day-to-day advertising platform operations and strategic ad tech investments. Advertising veteran Peter Naylor, after more than six years at Hulu, is departing the Disney-controlled streamer to join Snap in a newly created role. So there are a lot of ways to take our big 18-49 audience, and carve them up for marketers based on their needs.Subscribe: Apple Podcasts | Google Podcasts | Stitcher | Email | TuneIn | RSSĪdam Moser is a vice president and head of ad operations at Hulu, a U.S.-based online video streaming service. digital ad sales including Discovery Plus, the companies TV Everywhere Go apps, VOD, owned sites, programmatic and social. ad sales officer Jon Steinlauf and be responsible for strategy development of all U.S. Keller will report to Discovery’s chief U.S. serving most recently as senior VP of digital research. Keith Kazerman, who had been promoted to executive VP, digital sales, advanced advertising and research in 2019, is leaving the company. At Netflix, Gorman’s title will be president of worldwide advertising and Naylor will be VP Advertising. Then we can also sell behaviors through data. DeTraglia had been head of Hulus ad sales research, where she led the team researching data. Gorman was chief business officer and head of ads at Snap, and Naylor was VP Ad Sales. Most people want to buy demos in gross ratings parts, or geographies. Peter Naylor, the svp and head of advertising sales at Hulu, is leaving the streaming service for a new role at Snap, the social media platform announced today. His work at Hulu helps to maintain a best in class advertising experience across the platform. Adam is responsible for overseeing the company’s day-to-day advertising platform operations and strategic ad tech investments. Happy to sell animated comedies to anybody who wants to buy them. Adam Moser is a vice president and head of ad operations at Hulu, a U.S.-based online video streaming service. We have been transacting on Nielsen ratings points and ComScore ratings points for a couple of years now, so I am happy to do so. The median age of broadcast is somewhere around 65 years old, so we are two decades younger than what you might find on broadcast television, and that is the broadest way of looking at the audience. I pick that demo because it is the conventional TV demo, of course, We have a median age of 33. NAYLOR: The broadest way to look at our audience is that we are 82 percent adults 18-49. Hulu’s biggest redesign in years offers a more standardized experience, improved navigation and discovery Sarah Perez sarahintampa / 9:00 AM PDT Comment TechCrunch Early Stage. James Franco, Academy-nominated actor, movie star, shows up for this project.ĬAPITAL: For a site like Hulu, where in theory you can attract young audiences and older audiences, there are a lot of different demos you can target, what do you try to do when talking to different marketers? Are you interested in shows that target younger viewers? Older viewers? SiriusXM, the satellite radio company and Pandora owner, disclosed today it’s. Abrams is making the biggest movie of the year with Star Wars, and his next project is with Hulu. SiriusXM announces layoffs of 475 people, or 8 of its total workforce. When I say big faces in new places, it is like, J.J. ![]() NAYLOR: Yes, so “11/22/63,” a Stephen King book, produced by J.J. So when I say that, I mean, look at our biggest project, “11/22/63.” We have really familiar faces popping up in new places like Hulu. instead of just selling inventory, we are really talking about the new content we are creating. NAYLOR: Well the originals really are helpful for me as a sales guy because it gives a lot of depth and texture to a sales call. As someone who works on the sales side, do you approach these differently? Are originals an easier sell? Or are classic shows that are reliable, that people keep watching, are those a simpler sell? The company is investing in a big way in originals that will turn everybody's head.ĬAPITAL: Hulu is obviously invested in multiple ways, not only in library content but also originals. Where viewers and the audience goes, so go the advertisers, which is why my business is healthy and vital. ![]()
0 Comments
Leave a Reply. |